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Create and Manage Your PR and Promotion


The maps have been overthrown. The well trodden path of the consumer has veered off a guided course. No longer led, the consumer has taken over the asylum and is calling the shots in terms of who they like, where they listen, what they purchase and why they buy.


The consumer led shift in balance means that everything has to change from research to sales through to media platforms and reach. Trends are no longer manufactured, they appear to be organic, springing up from word of mouth and social media. Person to person information sharing has enormous power and the move away from corn-fed conglomerate trend setting is a monumental shift in advertising, promotion, PR and sales.


8digital is all about self-managed possibilities in line with the changes to the industry. The idea of the 8digital online platform is to help YOU to help YOURSELF in relation to your own PR and Promotion.


The team behind 8digital are a professional collective with experience in music management, public relations, photography, journalism and web design.

Joanie (Dip CIPR MCIPR)

Media Relations



Music career began with a major label (PolyGram) in Sales, Marketing, Promotions and Events working with artists on a massively diverse roster including Metallica, Def Leppard, Ocean Colour Scene and Bon Jovi. 


A further five years were spent in the world of  Film and TV with contracts in DVD/Blu-ray Marketing and Post Production for Walt Disney Studios Home Entertainment, Buena Vista International, Pixar and ABC, working on film and TV titles such as Monsters Inc., Finding Nemo, Pirates of the Caribbean 1, 2, 3 and 4, and most recently Tron Legacy.


Qualified and accredited in PR through The Chartered Institute of Public Relations (CIPR) in 2007.

White Square




Creative and innovative photo shoots and design from White Square Photography.


From intimate gigs to big venues, Emanuela and Cristina have been shooting at various concerts including Gary Numan, Bukky Leo and Sound of Guns among others.


Emanuela and Cristina can shoot on location or in a studio and capture the right image for press and promotion.



Carolyn - Touring and Event Management



Carolyn from Sloane Mercy Productions has seven years experience with major label Phonogram both in Sydney and London managing sales and promotion. 


Expertise in elevating sales through retail promotions tied to press, radio, and club. 


Event planning for release launches for international artists. 


Four years with Acid Jazz Records managing tours, organizing media promotion around gigs and representing artists and management internationally.



Our collective aim is to make this easy and different for a culture of DIY music business.